Visual Identity Refresh
Design Approach:
The goal was to refresh and unify the organization’s visual identity while preserving its human-centered mission. I introduced circular graphic motifs, modernized typography, and developed a soft yet professional color palette. The identity was applied across letterhead, governance documents, and print outreach materials to create a cohesive brand system that felt trustworthy and approachable.
Tools Used:
Illustrator, InDesign, Photoshop, and Acrobat for production and print-ready assets.
Outcome:
The new system improved consistency and readability across all communications and gave the organization a renewed sense of professionalism and warmth.
visual identity refresh
Design Approach:
The goal was to refresh and unify the organization’s visual identity while preserving its human-centered mission. I introduced circular graphic motifs, modernized typography, and developed a soft yet professional color palette. The identity was applied across letterhead, governance documents, and print outreach materials to create a cohesive brand system that felt trustworthy and approachable.
Tools Used:
Illustrator, InDesign, Photoshop, and Acrobat for production and print-ready assets.
Outcome:
The new system improved consistency and readability across all communications and gave the organization a renewed sense of professionalism and warmth.
