Annual Report Microsite UI/UX + Visual Systems
Design Approach:
The microsite transformed a data-heavy annual report into an intuitive and responsive digital experience. I focused on hierarchy, readability, and flow—building a color-coded navigation system and visual rhythm that made dense content feel simple and inviting. The design balanced storytelling with structure, so every section felt distinct but connected.
Tools Used:
Figma, Illustrator, Photoshop, WordPress, and Elementor for prototyping and implementation.
Outcome:
The redesigned report increased engagement, time on page, and user satisfaction by making complex data accessible and visually engaging.
Annual Report Microsite UX/UI and Visual Support
Design Approach:
The microsite transformed a data-heavy annual report into an intuitive and responsive digital experience. I focused on hierarchy, readability, and flow—building a color-coded navigation system and visual rhythm that made dense content feel simple and inviting. The design balanced storytelling with structure, so every section felt distinct but connected.
Tools Used:
Figma, Illustrator, Photoshop, WordPress, and Elementor for prototyping and implementation.
Outcome:
The redesigned report increased engagement, time on page, and user satisfaction by making complex data accessible and visually engaging.
Annual Report Microsite
UI/UX + Visual Systems
I led the UX/UI design and build of a branded microsite for our annual report, including page layouts, original graphics and integrated video storytelling. I integrated responsive layouts for global audiences.
The project focused on delivering a seamless, on-brand user experience for web and mobile.