Social Media Ad Series
Design Approach:
This project focused on designing creative campaigns that balanced brand consistency with fast-moving digital storytelling. I designed ad sets tailored to each platform, experimenting with motion, hierarchy, and focal contrast to capture attention within seconds. The process included A/B testing and refining layouts for both static and animated versions..
Tools Used:
Photoshop, Illustrator, and Canva for quick concept iterations.
Outcome:
The campaigns achieved stronger engagement and click-through rates, translating visual clarity into measurable results across social platforms.
social media ad series
Design Approach:
Each campaign was designed as a flexible system that could scale across platforms—digital, social, and print—without losing clarity or tone. I developed layouts that balanced bold typography with approachable imagery and built modular templates that maintained brand consistency across regions and languages. The campaigns included high-performing lead-generation creatives for Facebook and LinkedIn, A/B tested across multiple audience types and geographies to refine both messaging and visual hierarchy.
Tools Used:
Illustrator, Photoshop, InDesign, Figma, and After Effects for light motion adaptations.
Outcome:
The campaigns collectively reached over 64 million impressions across digital and print placements, driving measurable engagement while reinforcing consistent global brand identity.
Tools:
Adobe Illustrator, Adobe Photoshop, Canva
