Global Campaign Series
Design Approach:
Each campaign was designed as a flexible system that could scale across platforms—digital, social, and print—without losing clarity or tone. I developed layouts that balanced bold typography with approachable imagery and built modular templates that maintained brand consistency across regions and languages. The campaigns included high-performing lead-generation creatives for Facebook and LinkedIn, A/B tested across multiple audience types and geographies to refine both messaging and visual hierarchy.
Tools Used:
Illustrator, Photoshop, InDesign, Canvas, and After Effects for light motion adaptations.
Outcome:
The campaigns collectively reached over 64 million impressions across digital and print placements, driving measurable engagement while reinforcing consistent global brand identity.
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Cross-Platform Ad Creative for Paid Media
Over three months, I designed over 45 digital display ads tailored for international audiences. Each campaign included five unique ad concepts, with multiple sizes adapted for placements across programmatic channels (WebMD, CNN, FoxNews, etc). I produced high-performing lead generation creatives on Facebook and LinkedIn, A/B tested across multiple regions and audience types. Each ad emphasized brand alignment while being optimized for performance.
Tools:
Adobe Illustrator, Adobe Photoshop, Creatopy, Canva, Google Analytics